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New Zealand Rugby champion mental fitness to boost performance through groundbreaking new wellbeing partnership
New Zealand Rugby (NZR) announces partnership with Groov, the proactive wellbeing platform co-founded by All Black great Sir John Kirwan.
Press Conference at The Lensbury with Sir John Kirwan & NZR CEO Mark Robinson
The All Blacks are long-touted for putting as much focus on what Kirwan calls their “mental fitness'' as they do their physical. But in a first of its kind, the partnership will support NZR’s mental health and wellbeing platform Mind Set Engage and will span the entire rugby ecosystem. Groov’s technology will support existing community and grassroots initiatives, through to high performance teams including the All Blacks and Black Ferns, along with the 170+ NZR employees on a day-to-day basis.
The technology will deliver proactive, bite-sized nudges, content, notifications and health checks integrated to the natural flow of work to promote wellbeing and keep it front of mind. These embedded experiences are complemented with the Groov desktop app, companion app, and Channel Groov - a dedicated ‘Youtube style’ channel for wellbeing.
Wellbeing and performance intrinsically linked
Kirwan said: “Wellbeing and performance are intrinsically linked, and this partnership brings the best of Groov's technology and aligns it with the proven culture of performance within the All Blacks and Black Ferns.”
For NZR, Groov enhances the organisation’s mental health and wellbeing platform, Mind Set Engage, also expanding its reach and capabilities through technology.
NZR CEO, Mark Robinson said, “We have a shared vision to promote proactive, preventative mental health strategies that help people feel good and function better. Working with Groov presents an important opportunity for NZR to further lead the way globally and builds on the work we have already done in this very important space.”
All Blacks x Groov mental health panel - wellbeing for performance.
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